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This Melbourne agent started his journey as an independent real estate office owner with a baptism of fire, as he faced lockdowns (among other challenges) during the first week of his brand’s operation.
Brodie Morris – who launched his Morris Residential in May 2021 after parting ways with the franchise office he worked on and off for more than a decade –recounted the first hurdle he had to overcome just a day after he set up shop.
“On my very first day I put a listing online and then we went into a so-called seven-day lockdown that turned into a 12-week lockdown so that was a challenge,” he said.
Adding to his challenges, Mr Morris explained that he had left his database when he exited from the franchise office – which meant he had to “start from scratch”.
But despite the hurdles, he said that his brand has “not only survived but thrived” in the competitive Melbourne market.
“It has been good. It has been challenging but a lot of fun and having the freedom to not have to worry about going into different areas,” he said.
Looking back, Mr Morris said that his start in the real estate industry also started in the same manner – like being “being thrown in the deep end”.
“The director of the franchise office was driving me around his local area of Carrum Downs, and he opened the door and told me to get out there and door knock,” he said.
“When I asked him what I should do, he replied, ‘Just go and ask them if they want to sell’. I literally knocked on the first door and said, ‘Hi, it’s Brodie do you want to sell your home?’”
Mr Morris said this experience helped him to be more acquainted with the process of selling and listing and propelled him to become one of the office’s leading agents in a short period of time.
Sharing further about his real estate career, Mr Morris said that after his work in the franchise office, he chose to work for a land developer before later taking on a senior role at another company as an acquisition manager.
Those experiences saw him travelling across the state: “I worked all over Victoria selling land in the north, into the west, into the southeast where I’m based.”
He also noted that his stint as an acquisition manager gave him a wider perspective on real estate workings.
“I really enjoyed the acquisition manager job because it involved figuring out what you could put on a site to get it up and running to getting it through council to finding a tenant and finally a buyer,” he said.
After determining that he had enough experience to go out on his own, he decided to launch his own brand after partnering with @realty’s Online Agency Support and using their integrated systems (OASIS) platform last year, which he calls a “rewarding” experience – especially as he reports making a higher income despite selling fewer houses.
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