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The executive has once again joined the ranks at the ASX-listed network as the brand homes in on its future focus.
Troy Malcolm will be taking on the newly created role of national general manager of sales for McGrath after two years spent with a competitor.
According to founder and executive director John McGrath: “It is incredibly exciting to welcome Troy back to our company.
“I believe he is one of the brightest talents in Australian residential real estate and he returns as a key executive as we launch the next phase of a very focused growth strategy.”
He commented: “Troy’s insights, skills and relationships will be invaluable to our business moving forward.”
For Mr Malcolm himself, his return to the network comes after a stint as group head of sales for LJ Hooker Group. Prior to that, he was McGrath’s head of learning and development – having spent 15 years under the McGrath banner in various roles.
Expressing excitement at his return, the new national sales GM said, “as we move through the current economic climate and building in 2022 and beyond, I regarded this as an amazing opportunity to re-engage with the business, and partner with a team that has the passion and clarity of a well-considered strategic plan”.
“I’m incredibly excited about the opportunities that lay ahead.”
The creation of the new role was spearheaded by McGrath head of company sales Michael Murray and head of franchise Chris Mourd, who said the time was right to further harness and invest in top talent to bolster growth across Australia’s east coast.
Mr Malcolm acknowledged COVID-19 had been “a learning curve for the entire industry in respect to strategy, processes and structure”.
“McGrath has navigated the ever-changing environment exceptionally well, and now is the time to re-energise every part of our sales business with a new and dedicated focus.
“The world of real estate has changed with expectations rapidly rising from customers, clients and agents. Demands for new and dynamic offerings are constant and new disrupters are continuing to appear in the marketplace. We live in a ‘convenience economy’ and the modern agent requires a new set of tools to remain agile and efficient.
“It’s all about the team and our agents, and knowing and recognising the importance they play in the success of our brand. This will take a major focus of my time to ensure the scalability of our business and how we deliver great service and transactional success for our clients,” Mr Malcolm expounded.
Looking forward, Mr Malcom expressed, “no doubt the industry will become more mobile, more agile and more focused on what our clients really want”.
He shared: “It will even more so be high tech, high touch with clients having diversity in their choice. The immediacy of tools and services through online applications is something that we’ve seen continue to grow exponentially. Equally the demand for quality will increase, as customers will only want to deal with ethical and human brands.
“Importantly, the role of the agent will continue to evolve and relationships will be critical to their success.”
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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