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A real estate giant is zeroing in on the off-the-plan housing market with a new team in western Sydney.
Ray White Projects will launch the brand’s new development venture under the leadership of managing director Mark Bernberg alongside Ray White Commercial Western Sydney managing director Peter Vines.
Managing director of Ray White Projects Eddie Mansour said it was a perfect moment to expand into the NSW capital’s western reaches.
“The western suburbs is one of the fastest growing regions in Sydney, and we are proud to be expanding Ray White Projects to western Sydney with Mark and Peter at the helm,” Mr Mansour said.
“Both Mark and Peter are experts in the western Sydney area, and provide valuable knowledge which will lead Ray White Projects Western Sydney to become a powerhouse in the projects space,” he added.
Mr Bernberg began his real estate career in 2017 fresh out of the innovation sector, having founded and run a number of tech companies, including a platform for managing professional cleaning services across Australia.
In real estate, he’s worked for an off-the-plan marketing company as well as a sales director for a major western Sydney developer.
In this new role, he has plans to make a big impact on Sydney’s west in the year ahead.
“In the next 12 months we want to get ourselves on the radar and work with some of the biggest developers in western Sydney,” Mr Bernberg said.
“We want to make Ray White Projects the number one name for projects in western Sydney.”
The venture’s sales team will be led by senior sales executive Liam Simpson, while Belinda Kayser will head the marketing team.
Mr Vines said the new team would be tasked with thinking outside the box to reach prospective buyers in the area.
“The profile of buyers in western Sydney has changed and so has the way they get their info and consume. They are more sophisticated, more informed, and more demanding than ever,” Mr Vines said.
“Through our in-depth understanding of the west, and our experience selling projects, we understand the best way to reach these buyers in a much more cost effective means often through less traditional real estate advertising methods.
“We are here to change the status quo.”
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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