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How an emphasis on trust has benefited Australia’s top female agent

By Kyle Robbins
27 May 2022 | 5 minute read
Helen Yan reb

To exit a year riddled with COVID restrictions and extensive lockdowns in Victoria with $326,184,288 in total property sales is no easy feat.

For Helen Yan, REB’s top-ranked female real estate agent and second-highest ranked Victorian agent – this was 2021. 

The Balwyn North local insists she doesn’t work for the rankings, rather that they are a by-product of her emphasis on helping the majority migrant community around her. 

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“Most important for me is to try and help [the community],” Ms Yan said. “Last year was more difficult, lockdowns and whatever. From my point of view, if you, from your heart, 100 per cent want to help people, you will get it back.” 

This ethos of community service has driven Ms Yan to achieve some incredible results over the past 12 months: 128 sales from 202 listings. Each property generally spent just over 40 days on the market, and in the end, she was able to achieve an average sales price of $2,548,314 – over double the median house price in Melbourne for 2021. 

They are quite simply astonishing results, especially when considering the external factors that hindered Victorian agents in 2021. Lockdowns and COVID restrictions were implemented for much all of 2021, making inspections virtually impossible to conduct.

But these circumstances didn’t faze Ms Yan. Communicating with clients and with vendors was key, and phone calls became her primary business tool because, after all, in real estate, the “business is the people. The relationships and the people.”

Ms Yan was also able to circumvent these external barriers to her success simply through hard work. By her admission, she wants to work hard, not just for herself but also for the vendor and the buyer. Working seven days a week, her efforts do not go unnoticed by the surrounding community and the vendors, who have rewarded her dedication and commitment with trust, listings, referrals and eventually sales. 

“A lot of local Australian people support me. That makes me feel very good and I want to do double [the] work for them,” she stated. 

“If we [agents] are working hard then vendors have a lot of opportunity. I just want to do the job, make the vendor happy. 

“And make the purchaser happy too, because they will buy from you if they feel happier and secure. These relationships are very important.”

Ultimately, success has been no accident for Ms Yan, having spent the last 12 years in real estate manufacturing and maintaining strong relationships with her clients, community and vendors.

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