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A Grafton agent has kicked off the new financial year with a rebrand that he feels will help meet a continued surge in demand.
Now operating under Ray White’s umbrella, Jake Kroehnert said that his Northern Rivers patch is still seeing steady activity from city residents looking for a lifestyle change.
“In the area there are a lot of small acreage lifestyle properties which attract both locals and a lot of people from Sydney, Melbourne and South-East Queensland. I would say over the past two years 30 to 40 per cent of our market has been treechangers and that hasn’t slowed down much,” he said.
The principal of the business, now branded Ray White TKG, believes the area is something of a hidden gem in the current market.
“It’s still reasonably affordable here in comparison to many of the coastal areas in New South Wales. It’s something our area has been identified for,” Mr Kroehnert said.
The location’s appeal and affordability is something his team believes strongly in, too, being made up of a dedicated group of long-time Grafton residents with deep ties to their community.
“My team and I are all locals and we bring a lot of experience to the table but we also pride ourselves on being an energetic and enthusiastic office. We are persistent and determined and put in the hours to get the best outcome for our clients,” Mr Kroehnert said.
Indeed, while Mr Kroehnert believes that Ray White’s support will help propel his business into a new phase, he still names his team as his number one asset for success.
“Our biggest strength as an office would be the team, it’s small but everyone is dedicated and knowledgeable in their field and I don’t think anyone else puts the time and passion in like we do.
“We are also so grateful for the support from the town during this transition. I have had a number of people come up to me in the street saying congratulations, it’s a great feeling and I want to be able to continue giving back to the community,” he added.
Ray White NSW chief executive Andrew McCulloch expressed great confidence that the principal would continue the success he’s seen so far in his five years in the industry as he moves forward within the megabrand’s network.
“We are thrilled that Grafton’s number one agent has chosen to partner with us and open up his business through Ray White,” Mr McCulloch said.
“I have no doubt that Jake’s energy, enthusiasm and determination will make him an asset to the group and I look forward to celebrating his success.”
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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