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Noting the “uncertain and volatile” market, a national agency has revealed it’ll now be offering agents operating under its system a choice of three operation models.
REB’s Innovator of the Year at the REB Awards 2022, Upside Realty, has launched “Upside Performance” — an agent-driven pricing model that expands out its fixed-fee agency model and enables the brand to “also work with agents who want to set their own pricing”, according to chief executive Adam Rigby.
The offering expansion comes, as the CEO noted, “it’s a highly uncertain and volatile market at the moment — we want our agents to have as much flexibility as possible”.
The three models now on offer are an employment model where the company pays agents as employees with super and sick leave etc., a subcontractor agreement that allows agents to run their agency to transition into their own business, and a business unit model that allows an agent to use Upside like a franchise for their own independent agency.
According to Mr Rigby, the new offering “is about giving our agents more choice over their business model”.
He sees it as “a solution for agents who want to grow their business and spend more time with customers and have all the groundwork done for them in terms of being at the forefront of innovation and technology”.
As well as offering agents the potential of a higher commission split than traditional agency avenues, Mr Rigby expressed the belief that Upside’s efficient back office would be attractive for agents, since they have the capacity to “streamline their business and increase their net margins”.
Full back-office support and campaign management support are two key features of the new service line.
“They can take advantage of the scale of Upside and all the tech that comes with it,” Mr Rigby said.
That use of technology — and a collaboration with NurtureCloud — was a contributing factor behind Upside’s receipt of the Innovator of the Year Award earlier this year.
“We know that our tech support is second to none,” the CEO shared.
First launched in August 2017, Upside Realty is now in operation across the markets of Sydney, Melbourne, Canberra, Brisbane, Gold Coast, Geelong, Newcastle, Port Macquarie and Orange.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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