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The network has opened a new office south of the Yarra with the help of an industry veteran who knows Melbourne’s market like the back of his hand.
Geoff White, former president of the Real Estate Institute of Victoria (REIV), has teamed up with the Melbourne-born brand to expand on the network’s pre-existing Docklands presence.
He’ll serve as branch manager of the new Yarra’s Edge office, working with Docklands’ office director Daniel Cole.
Mr Cole said he was thrilled that the real estate luminary would be taking on the role.
“He is highly experienced and, as a long-time Yarra’s Edge resident, he brings that local knowledge and passion that is invaluable in providing the best real estate service,” Mr Cole said.
The business will certainly be well served by Mr White’s expertise. Beyond his deep knowledge of the area, Mr White has twice served as REIV president and counts himself a fifth-generation real estate professional.
The consummate agent, he’s already keen to espouse the area’s selling points.
“The Yarra’s Edge is a hidden gem that is effectively the continuation of South Wharf, to the west side of Wurundjeri Way and includes the Mirvac development from there to the Bolte Bridge. The apartments and town residences are renowned for their Mirvac quality construction, size, floor plans and being on the south side of the Yarra River, their proximity to South Wharf and Southbank,” Mr White said.
Having worked across many sectors of the industry, he is pleased to be getting back to basics in this role and collaborating with a professional with whom he has a longstanding relationship.
“I’ve known Daniel Cole for over 20 years. I know he is committed to his team genuinely making a positive difference in people’s lives when it comes to their real estate dreams,” he said.
Located at 86 Lorimer Street Docklands, the office will also be staffed by Docklands team members Steven Heaven and Alice Geddes.
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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