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It’s the second industry acquisition in less than a month for the major player.
Confirmed by a media release, AD Group will follow proptech company The Today Business in joining View Media Group.
Powering Australia’s leading off-the-plan property platforms, AD Group was founded in 2014 by Jordy Catalano and Tom Hywood as a purpose-built property portal for off-the-plan apartment developments and house and land sales.
The company’s suite of offerings, including Development ID, launched in 2017, an inventory management platform for property developers and sales agents that allows them to manage and monitor sales in real-time, as well as Showcase, AD Group’s display suite technology
Bringing AD Group under the View Media Group umbrella “is a strategically important and exciting acquisition,” according to executive chairman Antony Catalano, who has commended AD Group for its “textbook example vision, planning, and growth” that has inspired the company’s development.
“We are thrilled to welcome not only Tom and Jordy to the team but also their impressive stable of industry partners and clients who have supported the rapid growth of AD Group,” Mr Catalano said.
“While VMG is much more than a portal business, AD Group, along with realestateview.com.au, will be the consumer face of our group and this transaction will allow us to invest in these valuable brands, drive audiences via our partners in Seven West Media and ACM and deliver on our vision of seamlessly connecting vendors with buyers.”
AD Group managing director Jordy Catalano said the opportunity to join VMG is “extremely satisfying after years of hard work to build a business from an idea that has not only been embraced by the industry but has become a destination for buyers looking for off-the-plan property”.
He added that the company’s strategic plan “was always to grow the business to a certain point and then explore our options to join a company to help take us to the next level”.
“After eight years of building AD Group, often competing with many of the executives at VMG to grow our share of revenue, it’s nice to finally be on the same team and to be able to work together to grow the VMG business,” he said.
Co-founder and group director Tom Hywood shared these sentiments.
“I’m excited to join the group and look forward to AD Group doing its bit to drive value,” he said.
Building on this, Antony Catalano said: “This transaction is another example of our ability to move quickly and bring the right businesses together that are going to drive real value to each other and the broader group.”
He concluded that the acquisition is “a perfect example of the cross-pollination opportunities that exist within the VMG ecosystem”.
VMG has previously revealed its intention to be seen as a major player in the country’s real estate media and tech scene.
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