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National real estate brand McGrath has continued its commitment to insurance, forming a new partnership with provider Honey.
The partnership builds on McGrath’s $6.5 million investment into the insurance provider back in January, which resulted in a strategic partnership where the network’s “home buyers, renters, and landlords [were] referred to the insurance company for their insurance needs.”
It will see Honey rolled out across company-owned offices within the McGrath network, allowing customers, including landowners and landlords, to access smart home insurance services.
John McGrath, the network’s managing director and chief executive officer, said the strategic partnership is key to his vision of creating a “total solution offering for our customers, whereby we offer a suite of products for all their needs”.
“We believe that the Honey model is the future of insurance, with quality products available through an easily accessible digital channel. We are committed to offering our customers — owners, landlords, and tenants the best available products and services at competitive pricing,” he said.
The collaboration reportedly enhances the national real estate network’s focus on digital experiences that benefit customers, while also representing an important milestone in Honey’s penetration into the residential real estate agency channel, offering more Australians access to smarter solutions for home and contents insurance.
A statement announcing the partnership explained: “Home owners have a lot to think about through the home-buying process, and through this partnership, McGrath will be able to provide a value-added service, further supporting their clients by streamlining the protection of their new home.”
It added: “Honey is helping Australians be more proactive in their approach to identifying accidents in the home that may lead to claims.”
According to McGrath, a differentiated approach to home insurance, and the purpose-built sensors that eligible customers can choose to receive as part of their home insurance, “has been one of the biggest shifts in the insurance industry”.
Honey founder and chief executive officer Richard Joffe detailed: “Over the past year, we have worked closely with McGrath management to create a fully digitised experience for their customers to purchase home insurance in under three minutes.
“We know that buying a house is one of the biggest life decisions we make. Honey and McGrath are excited to have found a way to help Australians spend more time enjoying their house, knowing that their biggest asset is being proactively protected.”
Alongside its McGrath partnership, Honey also entered an alliance with PEXA in February.
