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The office announced a move to join forces with another inner-east agency with a near-century-long legacy.
McGrath South Yarra and Hayden Melbourne have announced a merger, which sees the latter become a core component of the former’s expansion plans into the Victorian capital’s inner-east suburbs.
The merged business will operate as McGrath South Yarra, boasting a rent roll of 1,500 properties and an expanded sales team across Stonnington and Boroondara.
Principals at McGrath South Yarra, Charlie Clemons and Shaun Broadbent, labelled the expansion as a major milestone for the outfit, which Mr Clemons explained opened “on the eve of COVID-19”.
“We navigated through the disruption, building up a loyal base of sellers and investors in the process,” he said.
Having placed initial challenges in the agency’s rear-view mirror, Mr Clemons detailed the outfit has entered a growth phase.
“By scaling up with a larger team of experienced sales agents and property managers who are supported by real estate’s best tech, marketing tools and training, we’re taking the McGrath offering to more sellers and investors in Melbourne’s inner east,” he said.
McGrath’s head of franchise services Chris Mourd believes Hayden Melbourne’s rich roots within the region, which date back to 1928, and “have supported sellers and rental providers through decades of economic challenges and market changes”, is advantageous to the new venture.
“They’re proud of the longstanding relationships they share with their clients, which, in some instances, extend over many years,” Mr Mourd added. “Jonathan Hayden is very much respected, having been at the helm of that business for over 28 years and has assembled a young, dynamic team who will transition across to McGrath with him.”
Mr Mourd described the esteemed agency’s decision to choose McGrath as part of the new chapter in their longstanding history as “a major vote of confidence”.
Mr Broadbent, who heads McGrath South Yarra’s property management division, explained that “the reception from investors to the new partnership has been overwhelmingly positive”.
“We’re excited for our expanded team of property managers and leasing specialists to utilise the tools that make service to investors more efficient, optimising their investments in the process,” he concluded.
Merging both outfits is the latest in an expansive line of business activity for McGrath during November. Throughout the month, the network appointed a national head of marketing, added insurance provider Honey to its suite of offerings, expanded into Sydney’s eastern suburbs, and solidified its Brisbane presence.
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