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Enhancing McGrath’s capabilities across the NSW/Qld border region, the network has revealed a restructuring of its Palm Beach and Tweed Coast outposts.
Both successful businesses will merge in a move described by network head of franchise services Chris Mourd as “a win-win”.
“It makes good sense for our clients to know we cover the wider border region and for our agents to work closer together to serve them,” Mr Mourd said.
The change unified McGrath Palm Beach managing partner Billy Jaz with long-term McGrath Tweed Coast/Tweed Coolangatta partners Chris Holt, Kelly Holt, and Kelly Annakin. The merger also includes key associates Josh Willatt and Andy Hogarth.
Mr Willatt believes the strategic alignment allows the network to achieve greater market share as all “three businesses can now work together cohesively to cover the central and southern Gold Coast markets right through to Pottsville on the Tweed Coast and inland to Murwillumbah”.
He outlined the new outfit’s goals as “to drive growth within our teams and to increase our reach in what we consider very important and aspirational lifestyle areas of the coast”.
Having benefited from interstate migration, the region remains “one of the most sought-after coastal areas”, according to Mr Mourd.
The sales manager and lead agent in McGrath’s Tweed Coast and Tweed Coolangatta offices, Mr Holt, outlined that the region — popular among retirees and young families — offers great buying in comparison to surrounding areas, especially with new medical facilities increasing its appeal.
Additional factors boosting the region’s appeal to prospective buyers are its “great beaches, beautiful river systems, and [an] airport right on our doorstep”, Mr Holt said.
“These factors drive the market and greatly impact the Tweed market and its ability to attract many buyers to the area.” He did note the area doesn’t have a property oversupply, detailing how “to the contrary, there are hardly any new properties available”.
Mr Mourd concluded: “These agent teams are geographically and culturally aligned; and I’m confident they will thrive together for the benefit of both vendors and buyers.”
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