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The pair have expanded their partnership, entering commercial arrangements designed to further integrate Openn’s proprietary software into CoreLogic’s systems.
CoreLogic’s onthehouse.com.au website, a property research platform that provides information about homes for sale, apartments for rent, market insights and trends to help consumers, will be the recipient of the new software. The trial integration process was first announced on 21 August 2021.
Both companies confirmed they had succeeded in demonstrating a unique proposition for their mutual customers, with the new commercial arrangements expanding to allow a number of Openn’s products to be offered to CoreLogic’s 9,000-strong subscriber base.
A core component of the deal is the provision of advertising support from CoreLogic to promote Openn’s products to its users, in addition to further integration of Openn’s platform into the onthehouse.com.au website.
Tim Jenner, CoreLogic executive, product, data, and analytics, explained that the team “[is] now ready to provide onthehouse.com.au users with a unique software solution which we believe will transform the property sales experience for buyers, sellers, and agents.”
He explained that agents remain “at the heart of the transaction”, adding Openn’s technology will boost CoreLogic’s “suite of research tools and reports.”
“We’re incredibly excited about the huge commercial opportunity that Openn’s unique data delivers.”
Building on this, Openn managing director Peter Gibbons believes the partnership will facilitate his company delivering its goal of achieving a 5 per cent market share in Australia and New Zealand, and “open up significant opportunities.”
“The development of the commercial relationship between CoreLogic and Openn is clear evidence that the ‘behind-the-scenes’ work being done by our technical team on several pilots announced domestically and in North America in the last 12 to 18 months will result in meaningful financial outcomes for Openn,” he concluded.
In late 2021, Openn was one of nine technology companies in the REACH Canada scale-up program before entering into the United States market in the year’s penultimate month, a position it strengthened in April 2022 when it “signed pilot agreements with the Canadian Real Estate Association (CREA), a property industry body with a membership of over 15,000 agents, and Triangle MLS, the largest multiple listing services in North Carolina.”
Prior to CoreLogic, Openn’s most recent partnership was with Century 21 last September, where the two teamed up to “drive greater efficiencies and transparency in the property transaction process,” which saw Openn’s technology integrated into Century 21’s “eSales” CRM software.
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