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Despite a challenging real estate climate throughout 2022, the portal reported widespread increases across the business.
Homely’s 2022 calendar year-end results saw the agency post 35 per cent year-on-year growth, in addition to increases in organic traffic (34 per cent), direct enquiries (31.4 per cent), and signed-in users across all platforms (65.7 per cent).
Moreover, web and mobile visits rose 24 per cent between the second half of the year and its initial six months.
Homely Group co-founder and co-chief executive officer, Jason Spencer said the network was “thrilled” by both their results and “how the team has overcome the challenges posed by the market and economy.”
“Homely Group continues to grow at an exceptional pace, and our recent ranking of the third largest audience is an indication of the need for our product in the market. These numbers show how far we’ve come and the direction we’re heading,” he added.
The industry-owned portal boasts a strong partner and supporter base of over 655 influential principals, agents, and agency franchises, and Mr Spencer added that the team has “always believed in the power of disruption and technology to drive change, especially in an industry that has been dominated by a few players for too long.”
He described the year ahead as a “landmark” for the network, as they “galvanise our partners, develop an exciting pipeline of new products, and continue to focus on delivering an impressive trajectory of revenue and company growth.”
Mr Spencer concluded, “2023 will be a defining moment in our journey to revolutionise the Australian online real estate marketplace.”
Late last week, both Domain and the REA Group reported their half-year financial results and provided outlooks for both their businesses trajectory and the wider Australian real estate market.
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