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Promoted by Agents’Agency.
If you think about how you look after your clients in real estate, there’s no one-size-fits-all approach.
Every person you assist will have different needs and aspirations that need to be understood and taken into account, and each property you sell will have different features and attributes that need to be marketed accordingly.
It’s the same inside the business of being in real estate.
Some agents dream of running their own business, some hope to be million-dollar agents, while others want the flexibility of working in an industry where you can set your own goals that accommodate your lifestyle.
The big question is, what business model will work for you? How do you find the right approach to support your dreams and goals, while carving out your own career in an industry where the sky’s the limit in terms of the success you can achieve?
The traditional
Not so long ago, a career in real estate was fairly traditional. The likelihood was you started out with a major brand or a family business, worked your way up and then pondered the prospect of going out on your own.
Typically, this took the form of buying into a major franchise, taking over an existing business or taking the leap and investing significant capital to strike out on your own.
In the process, it was all about the brand, rather than the individual.
But like everything, real estate’s changed. The individual agent is often now more recognisable than the brand and there are a whole host of ways to take the next step towards independence in your career.
One network, many options
Way back in 2015, the Agents’Agency noticed a trend emerging. With the rise of social media and a shift in customer expectations, we recognised the individual agent was now becoming more important than the brand.
So we built a business model around that concept in the belief that, with the right support and ongoing assistance, agents could strike out on their own and tap into the power of their personal brand recognition.
That model has proven extremely popular with the Agents’Agency now supporting over 100 individual brands and 400 members throughout Australia.
Each is empowered to take their career to the next level, with ongoing mentoring, a proven tech stack, and all the back-of-house tasks taken care of so they can focus on listing and selling, which is what agents do best.
But when it comes to achieving this there’s more than one option. We also know that while some agents wish to start their own business, create their own boutique agency and scale it, others simply hope to be successful agents in their own right, with the lifestyle and rewards they’re entitled after putting in the hard yards.
That’s why we have different options available to assist.
Run your own agency
Since we first launched the Agents’Agency network, we’ve become renowned for helping successful agents start their own boutique agencies under their own brand.
It’s a solution where agents receive all the support they need to launch their business, then scale it, with all the back of house tasks taken care of by our central team of experts.
This extends from branding assistance and website set-up to ongoing back-of-house administration including trust accounting, marketing materials, mentoring, training and more.
Essentially, the model allows business owners to concentrate on their cashflow from day 1. While they focus on listing and selling, we take care of the rest.
It’s a model that has also proven popular with existing agencies, who want the support of a national network and its expert staff, but relish the independence of running their own business with its own identity.
But not all agents have dreams of running their own agency. Some just want to take their career to the next level while retaining more of their hard-earned income. And that’s where Agents+ comes in.
A plug and play option
Agents+ is a plug and play option for individual agents who simply want to do what they do best – list and sell property.
The solution sees agents tap into the power of our branding and national presence, while receiving ongoing support in the form of training, mentoring and administration.
It allows agents to be part of a national network and brand, but retain more of their hard-earned income than they would if they were operating as part of a traditional real estate office or franchise.
Suited to agents who are simply looking to take the next step in their career or those who may not quite be ready to launch their own agency, it’s an ideal option for individuals who want to list and sell properties but realise greater financial rewards for their hard work.
Because no one size fits all
As agents and business owners ourselves, we know that no one size fits all when it comes to the business of real estate, and our focus is to empower you to enjoy the rewards of a great career while realising your ambitions and lifestyle dreams.
Whether you want to up the ante and take your career to the next level or embrace those business prospects that you’ve been pondering for a while, we’re here to help with options that are designed to suit every stage of your real estate career.
ABOUT THE AUTHOR
Manos Findikakis is the CEO of Agents’Agency, Australia’s first multi-brand real estate network.
For all enquiries and more information on how the Agents’Agency can help you take your career to the next level, please visit https://www.agentsagency.com.au/ or email
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