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With the ranking now in its 12th year, Real Estate Gym coach Tom Panos has revealed what he believes is the ingredients which shape Australia’s top 100 agents.
For an industry that seems to underestimate the “value of currency of recognition amongst your peers,” which Mr Panos described as an accolade greater than “money itself”, there may be few more prestigious honours than achieving a place in REB’s Top 100 Agents ranking.
And make no mistake about it, the agents featured in 2023’s edition of REB’s Top 100 Agents rankings are some of the country’s most elite performers, whether they’ve owned first place for the best part of a decade like Sydney’s Alexander Phillips or are newcomers like Vivek Taylor, who Mr Panos celebrated as someone he is “very, very proud of”.
Hailing from all corners of Australia, from Sydney’s high-end Eastern Suburbs, pockets of Melbourne, Adelaide, and Queensland, or Shellharbour on NSW’s south coast, this collection of agents all operate at the mercy of the momentum of their local market, as well as under the influence of the wider national market.
This year’s results were quite staggering, with some agents achieving in excess of 200 sales even as rising interest rates created an economic storm throughout the last 12 months. Mr Panos highlighted that many agents who do make the ranking year-after-year are committed to their professional development.
But that’s not the only factor influencing their success. Outside the key KPIs used to judge the final ranking, Mr Panos celebrated the hard work and intensity of many agents on the list, citing the example of Mr Taylor from Richard Mathews Real Estate in Strathfield, Sydney, who soared to ninth place in his first ever rankings appearance despite not operating within a prestige market in Sydney’s capital, as a primary example.
“I met Vivek as a young kid working as an assistant at Raine & Horne Newtown running around like a little bit of a gopher,” the real estate coach said. “The next thing you know, he leaves the office and goes and joins another office.”
Soon, Mr Taylor rocketed from writing a million dollars into REB’s rankings in his 10th year in the industry. This, Mr Panos explained, is testament to the work he put in.
“You can actually put your head down and radically change your trajectory in real estate at an astonishing speed, because through social media you can build your own personal brand in a fraction of the time it used to take many years ago,” he explained.
“And that’s got to be inspiring for anyone [out there].”
Given the wide range of agents included in the rankings, from a variety of Australian markets, which are dictated by their own unique values and demand, Mr Panos celebrates the rankings for being all encompassing of the dedication put in by agents across the country.
“It doesn’t matter what area you’re in. It doesn’t matter whether you’re a guy or a girl. And it also doesn’t mean you’ve got to be in there for 30 years, you can make a dent in this industry in a decade.
“The opportunities and possibilities are endless in real estate,” he said.
Aside from productivity, a characteristic Mr Panos believes is underestimated by the sector, he revealed another character trait he believes defines a Top 100 agent: passion.
It’s one which Mr Phillips, REB’s top ranked agent for 2023 digressed on; loving your job.
From Mr Panos’ perspective, “if you like what you do, you’ll work long hours at it. And if you work long hours at it, you’ll stay at it and you’ll get better at it.”
To see the full list of agents who made REB’s Top 100 Agents ranking in 2023, click here.
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