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Sarah Bell says data goes beyond numbers — it’s a powerful tool for weaving captivating stories that allows agents to take the customer journey to a whole new level.
The principal of innovation and industry at CoreLogic, and named Innovator of the Year - Individual and Excellence Award winner at the REB awards for 2023, sits down with Grace Ormsby to share how she leveraged her background as a researcher to find her career stride in the real estate industry.
The co-founder of Aire Software and self-proclaimed mum of AI-powered platform RiTA also highlights the power of data-driven storytelling to enhance the client experience while emphasising that data does not eliminate, but rather imbues humanity into real estate transactions.
In this episode, you will also hear:
- The hidden emotional labour costs in real estate transactions
- Why real estate deals should not be viewed as project management
- How data helps create a personalised and humanity-driven customer experience
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