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A local network has been welcomed under the brand’s umbrella in a move which strengthens its foothold in a critical market.
Chadwick Real Estate has merged with DiJones as part of the latter’s expansion into the prestigious north and upper shore markets within the NSW capital. DiJones chief executive officer Dean Mackie believes the arrival of Chadwick Real Estate under the brand’s umbrella deepens its operational capacity within the region.
“This is a significant expansion for DiJones,” Mr Mackie insisted, adding it “builds on our strategic plan where we put people, process, and platforms front and centre for our business”.
Celebrating Chadwick Real Estate for its “strong family history”, he noted the two brands have a “strong alignment” in their beliefs and attitudes towards the industry. This, he believes, means both brands are “stronger together” and ensures the pair have “power to purpose to unlock more for our clients and team members”.
Rather than merging for the benefit of increased offices and infrastructure, Mr Mackie ensured the venture was the continuation of a “pre-existing relationship of collaboration that created a great foundation for broadening delivery of real estate services to clients on the Upper North Shore.”
For Mr Chadwick, he recounted how a review of the network’s future revealed “significant steps” would need to be undertaken for the business to progress … Then in stepped DiJones, which he heralded as a “unique real estate network with a proven model in evolving the real estate category”.
He believes the network possesses “the tools and leadership to take our business quickly and effectively forward”.
“The merger supports all aspects of the business from succession planning, development, and training and its centralised services offer a true alternative to the franchise model,” he added.
Much like Mr Mackie, he believes the two brands are a “great fit.”
As part of the merger, Chadwick’s offices at Turramurra, Killara, St Ives, Hornsby, and Berowra will transition into the DiJones brand in the coming months, bringing with them a 55-strong staff.
With the five additional offices, DiJones receives a major boost to the number of properties under the network’s management, providing significant scale for the business to expand and grow in coming years.
Despite the host of imminent changes, Mr Mackie affirmed DiJones will “carry on the legacy of Chadwick”.
Moving forward, he believes the network now boasts the strength to “scale our brand quickly and effectively with real estate professionals who share our vision.”
“We are continuing to reflect on the way we do business and refine our direction as necessary. While the agenda for FY 2024 is one for driving depth and growth our focus remains consistent — to provide the best experience for our clients and our team,” he concluded.
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