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Chances are you have some pretty clear goals that you hope to achieve in terms of the properties you hope to sell, rent, or manage.
You’ve set the targets and envisioned the outcome, but have you considered the actions that need to occur to turn those goals into a reality?
Detailed strategy is the key difference between a goal being a pie in the sky or a milestone that’s readily achievable, which begs the question what exactly is on your weekly agenda?
A sound plan, but where’s the detail?
Last week, I was speaking with an agent about his upcoming targets. That is, what outcomes was he working towards for the next week.
The agent replied: “I’d like to sell one property, secure a new listing and complete three appraisals.”
On the surface, that’s a sound plan. However, when we dug a little deeper, the agent didn’t have a detailed strategy on how he was going to achieve those outcomes.
He spoke about them as if they were ‘I hope to achieve’ targets.
That’s not how it works.
Hence, the importance of having a weekly agenda – an action list of items that need to happen to achieve the week’s outcomes that you are aiming for.
The power of preparation
I’m sure we can all recount those weeks where we’ve veered off-track and wasted valuable time for ourselves and our team.
They’re the ones where you can’t seem to gain momentum, where it feels like you’re on the back foot, and progress is hard to come by.
These problems, and others like it, stem from poor agenda design. They arise from a lack of planning and strategy when it comes to allocating time and resources to the activities that reap results.
It’s on the agenda
An effective agenda sets clear expectations of what needs to occur to get the outcomes we want out of a week.
Following on from the example above, if we want to sell a home this week, what actions need to happen to have a sale?
Do we need to get a price adjustment on one of our listings, call back buyers, or will it be a deal-maker?
If we want to list a home this week, who’s hot in our pipeline? Who is ready to come to market right now?
If we’re looking to book three appraisals, have we got our primary call list on hand?
Have we scheduled in our weekly calendar and locked in our 45-minute prospecting session, and is our mainstream marketing set for the week?
Are we on the same page?
Having a detailed agenda helps us and our team members prepare and allocate time wisely.
It quickly gets everyone on the same page and identifies the ‘must dos’ that need to happen to get things completed.
If problems arise, a well-designed agenda increases the team’s ability to effectively and quickly address them.
As you start each new week, I‘d urge you to review the agenda for the week ahead. Ensure it is detailed in terms of tasks that generate results.
Focus on the must-dos, prioritise your high-value work and list what you want to achieve.
But above all, remember, setting an agenda is one thing, getting to work on it is the secret.
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