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Welcome to 2024, the year where being wrong is not just OK; it could be your new right in the world of real estate.
Inspired by Adam Grant’s enlightening 2021 book Think Again that encourages readers to question their own opinions, we’re about to embark on a thrilling journey where our missteps are not faux pas but stepping stones to greater success. Let’s dive into how embracing our “wrongness” can lead to astonishingly right results in our industry.
1. The liberating power of ‘I don’t know’
This year, let’s make “I don’t know” a mantra. In the fast-paced real estate market, admitting you don’t have all the answers can be liberating. It opens doors to new learning and collaborative problem-solving. Think of it as an open house for fresh ideas and innovative strategies.
2. Rethink to outperform
Grant nudges readers to become master rethinkers. For us in real estate, this could be as transformative as turning a fixer-upper into a dream home. It’s about questioning the usual market analyses or the typical sales pitches. Rethinking can lead to discovering untapped markets or pioneering new real estate technologies.
3. Changing your mind as your new superpower
What if I told you that flip-flopping could be your new superpower? Grant shows that there’s strength in changing an opinion based on new evidence. In real estate, this agility can be a game-changer – adapting swiftly to market shifts or buyer preferences can set an agent apart from the competition.
4. Debating like a pro
Imagine your team meetings becoming dynamic arenas where diverse opinions lead to groundbreaking decisions. Constructive disagreement, as encouraged by Grant, can be the brainstorming session that the real estate industry has been waiting for. It’s about harnessing the power of multiple perspectives to find the best solutions.
5. Persuasion as a dance, not a duel
2024 is the year we transform our approach to persuasion. In real estate negotiations, think of it as a dance where both partners lead and follow. It’s not about winning; it’s about moving together towards a mutually beneficial goal.
6. Embrace lifelong learning
In an industry that’s as ever-changing as real estate, committing to lifelong learning is not just a nice-to-have; it’s a necessity. This year, let’s pledge to stay curious, to keep exploring and to never stop learning. Every new piece of information is an opportunity to be “wrong" today and even “righter” tomorrow.
So here’s to 2024 – the year we proudly wear our “wrongness” as a badge of honour, knowing that each misstep is a chance to leap forward in the ever-exciting world of real estate. Let’s rethink, relearn and rejoice in our journey of continuous growth and success.
Happy New Year, and happy rethinking!
Katrina Tarrant is the CEO of Harcourts NSW and ACT.
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