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Sydney agency expands eastward 

By Sebastian Holloman
08 April 2024 | 5 minute read
nicholas efrossynis dean efrossynis robert paridis reb y3yvlm

Laing+Simmons will be expanding its coverage of Sydney’s eastern suburbs with a new Randwick location.

The network reported that Laing+Simmons Randwick | Coogee will form part of the broader Laing+Simmons East Group, to be collaboratively headed by a number of the brand’s national corporation and franchise network shareholders Nicholas Efrossynis, Dean Efrossynis and Robert Paridis.

“Laing+Simmons East Group offers broad scale market coverage in Sydney’s key eastern suburbs markets, and the addition of the new Randwick | Coogee office strengthens this position,” said Laing+Simmons Kingsford principal Dean Efrossynis.

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“By combining the teams, resources, expertise, systems and administrative functions of our four offices, we offer customers an unmatched level of courage which ultimately leads to better results,” he said.

Located in the heart of iconic Randwick social destination, The Spot, the new office will join the network’s Potts Point, Bondi Junction and Kingsford locations, seeking to further increase the agency’s presence in Sydney’s eastern suburbs.

According to Efrossynis, the addition of a new office comes “at an interesting time in the local market” in which “the government’s proposed housing reforms have added another layer of intrigue for people looking to live, or build, in the east”.

“In the short term, the next-to-zero rental vacancy rate and consistent value growth on offer in Randwick, Coogee and surrounding areas are set to continue.

“The enduring appeal of the eastern suburbs remains clear. The Randwick and Coogee area has a distinct identity it’s not Bondi and there are plenty of people awaiting the opportunity to stake their claim and secure their future in this cosmopolitan part of Sydney,” Efrossynis concluded.

Laing+Simmons said that by being part of the broader Laing+Simmons East Group, the new office will benefit from the East Group’s shared services model as well as links to the network’s valuations component.

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