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A business with longstanding roots in Sydney’s Portuguese community has made the switch to Harcourts.
Principal of the business, Pedro De Matos, has been working in the inner west neighbourhood associated with Portuguese culture for several decades. Under the banner of Harcourts Petersham, he intends to keep these ties strong while increasing the business’s reach.
“Our decision to join Harcourts was driven by a commitment to growth and excellence. By aligning with Harcourts, a globally recognised and reputable brand, we are amplifying our reach and gaining access to invaluable resources that will enhance our ability to serve our clients,” De Matos explained of the move.
But as the agency’s colours change, De Matos noted that its founding principles would stay the same.
“Petersham isn’t just where we work – it’s where we belong. Our longstanding presence in Petersham has allowed us to intimately understand the unique nuances of this area, its diverse culture, and the specific needs of its residents,” he said.
With many in the business hailing from Portugal themselves, De Matos emphasised that even in the midst of neighbourhood shifts, the business was committed to keeping its cultural roots alive as an important factor of what sets it apart.
“Being situated in Little Portugal isn’t just a geographical location for us; it’s a part of our identity. Many of our staff hail from Portugal themselves, giving us an inherent understanding and appreciation for the community we serve.”
“Our deep-rooted connections and cultural insights enable us to forge genuine relationships with clients, bridging language and cultural barriers effortlessly,” he said.
Katrina Tarrant, CEO of Harcourts NSW, noted that it was De Matos’ dedication to Petersham’s unique culture that made him stand out as a good fit for Harcourts.
“I have had the pleasure of knowing Pedro De Matos for many years and witnessed firsthand his dedication to his local community, truly embodying our People First values,” she said.
“It is an honour that Pedro has entrusted Harcourts with this exciting evolution of his business. Together, we are committed to delivering unparalleled service and expertise to the vibrant and diverse community of Petersham,” Tarrant added.
She noted that the location in Sydney’s inner west filled an important strategic function for the brand.
“I am thrilled to see the expansion of our footprint into the inner west with the opening of Harcourts Petersham,” she said.
