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Ever gone the extra mile to source a specific product because it’s exceptional? Have you travelled to a far-flung place just to attend a restaurant of renown? Do you head across town to access a service no other business can match?
Chances are, you nodded yes to at least one of those questions because that’s the power a business commands when they are the best of the best.
When you are among the best of the best, people will travel far and wide to hunt you down. They will actively seek you out and go the extra mile to access the product or service you provide.
There’s no quibbling on price, no question about convenience. If you’re the best of the best, people will know you, trust you, and want to work with you for the exceptional products or services you provide.
So what does it mean to be the “best of the best” in real estate? How do you create that brand recognition and maintain it moving forward?
Above and beyond
Being the best of the best in this industry is all about going above and beyond in the interests of your client.
It’s the little things, like actively listening to their needs, creating a strategy that meets those requirements, and having the right conversations at the right time.
It’s also the personal touches, such as remembering the things that matter to them and touching base just to check in.
It’s about open communication, genuine care, and problem solving on their behalf.
But most importantly, it’s about ensuring your clients know that you have their back – that you will do whatever it takes to support them, guide them, and achieve their goals.
Authentic
Being the best of the best isn’t a slogan you can stick on your wall. It’s an internal ethos you live and breathe.
The best of the best is about being real. It’s underpinned by a genuine care for people, true empathy, and creating an authentic human connection.
You cannot fake this connection. It’s not something you claim, but instead is a genuine ethos you actively live and espouse.
This authenticity is something others know about you and recognise in you, based on your genuine care, compassion, and down to earth approach.
People first
Being the best of the best is about putting people at the heart of the real estate experience. It’s about appreciating every real estate sale or purchase is driven by something greater that’s occurring in your client’s life.
Understanding that driving force is paramount. When you know the why, you can help people get where they want to go, assisting them every step of the way.
The little things
The little things lie at the heart of being the best of the best. It’s not rocket science to sell a property, but it is revolutionary to offer a real estate experience where people feel genuinely heard and cared for.
It’s about tending to the tiny touchpoints by checking in, openly communicating, and leaving nothing to chance.
It’s about doing everything within your power to ensure your clients feel comfortable and confident in their property journey and their decision-making.
Where to begin
If you want to be the best of the best in real estate and have people actively seek you out, look to the little things in your business that can sometimes fall by the wayside or get left to chance.
There’s probably a few that instantly spring to mind, but as a start, consider where in the sales or buying journey you can go above and beyond for your clients.
What easy systems and procedures can you implement to start making that happen on a daily basis?
Is it setting aside time for phone calls to keep people updated on their sales campaign or the market in general? Is it touching base with a prospective buyer to see how their home hunt is going and whether you can help?
Is it regular emails that keep people abreast of current market conditions? Or perhaps it’s creating a team of trusted tradespeople to help people ready their property for sale?
This going above and beyond is all about removing friction in the sales or purchasing journey. It’s about making your clients’ lives easier at a juncture where stress could potentially be involved.
Why it matters
Ultimately, being the best of the best comes down to how you make your customers feel – valued, heard, looked after, cared for, and confident.
When you can master that and become the best of the best, you have a true point of difference in a crowded real estate industry. It’s the thing that will ensure people seek you out.
When you are the best of the best, it’s not a matter of “if” people will use your services; it’s “when”. Price no longer becomes an issue. People will even forgive you if you “stuff” up on the odd occasion.
They will tell all their friends about what you do and how you do it, and then those friends will tell others. You will create raving fans.
When you are authentic, genuinely care, and have a desire to go above and beyond what’s expected, customers can feel it. They know it’s part of your DNA. They will seek you out because you are the best of the best and they want to become part of that experience.
Manos Findikakis is the CEO of Agents’Agency.
