A brand has raised vital funds for women over 55 facing housing insecurity.
A recent black-tie gala hosted by The Place One Group has raised $216,000 for The Forgotten Women, a Queensland charity that aims to provide support for Australia’s fastest-growing demographic of homeless people: women over 55.
In total, nearly 300 guests attended the event, while nine live auctioned items raised extra funds for the charity.
An artwork by famed Brisbane artist Lisa Perruzza sold under the hammer for $20,000 on the night of the gala, while the grand prize – a commission-free house sale – sold for $42,500.
Paul Curtain, director of The Place One Group, stated that the black-tie gala was “just the beginning” of the group’s fundraising efforts.
“This issue is not just a statistic; it’s a reality affecting many lives,” he said. “Our goal is to raise over $1 million over the next five years.”
Currently, more than 40,000 Queensland women over 55 are facing financial hardship, a number which is predicted to double by 2036.
According to The Forgotten Women Project, these women often experience homelessness in “invisible” ways, such as couch surfing with friends and living in cars. While this may not be as visible as sleeping rough, women in these unstable living situations face significant precarity, leading The Forgotten Women to dub them the “hidden homeless”.
“We are deeply grateful for what we’ve achieved,” said Curtain.
“Raising nearly a quarter of a million dollars reflects the incredible generosity of our community and the importance of this cause. This support will go a long way in providing secure and affordable housing for older women in need.”
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