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The posthumous acknowledgment credits a famous industry player with helping change the business of real estate in Australia.
Max Raine is the latest inductee of the Franchise Council of Australia’s (FCA) Hall of Fame. The lifelong industry professional, who passed away in March 2023 aged 91, was the third generation of the Raine family to lead the real estate firm that bears its name.
While he continued on a proud family legacy, guiding the company as chairman from 1973 until his retirement in 2011, he was also credited with shaking up the business from an operational standpoint.
Under his stewardship, Raine & Horne became one of the first real estate companies in Australia to embrace the franchise business model, adopting the practice in the early 1970s after which point the company experienced exponential growth.
Angus Raine – the fourth Raine to lead the company, serving as executive chairman – described the recognition as “a testament to my father’s visionary leadership and his dedication to innovation”.
“His passion for the business was evident in everything he did, and his early embrace of franchising set Raine & Horne on a course for remarkable growth,” he added.
Angus Raine was present at the ceremony to accept the honour on his father’s behalf.
Roger Wilson OAM, Hall of Fame chair at FCA, presented the award, remarking on how the elder Raine’s foresight has had a substantial impact on the real estate business across the nation.
“Max Raine’s early embrace of franchising marked a turning point in the Australian real estate industry,” Wilson said.
“His vision for the future of business and franchising helped shape Raine & Horne into the powerhouse it is today. By pioneering franchising within real estate and decentralising services through suburban offices, Max fundamentally changed how the industry operates,” Wilson added.
Now with an international network of over 350 offices, Raine & Horne is certainly considered a heavyweight among franchise businesses – a legacy Wilson credited to the third-generation leader.
“[Max Raine’s] leadership has left an enduring legacy that will continue to inspire future generations of real estate and franchise professionals,” he said.
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