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This year’s Leading Ladies of Real Estate focused on authenticity and harnessing individual strengths.
Held across four capital cities over the first months of spring, the 2024 Ladies of Real Estate conference championed authenticity, empowering women to lead confidently and capitalise on their unique strengths in a challenging industry.
The event encouraged attendees to embrace these strengths rather than conform to traditional expectations within real estate. Keynote speakers shared their experiences in the industry, emphasising how staying true to their identities has shaped their success.
Queensland’s panel discussions, held in Brisbane on 2 October, connected real estate professionals with women excelling in adjacent industries, offering diverse perspectives and actionable insights. The event was hosted by Leading Ladies Queensland chair Sally Patch and heard from Victoria Parker, CEO of The Lady Musgrave Trust.
During the panel, the director of Venzin Group, Gina Venzin, spoke on the resilience she had to draw on through her journey of opening multiple hospitality venues, not all of which succeeded.
“The hard times made me come back down to earth and figure out my niche,” she stated.
At the Brisbane event, Nyree Ewings, a respected agent in the community, emphasised the value of building genuine relationships and community support.
“It’s about nurturing genuine and authentic relationships and building advocates for later. Activity breeds activity,” she said.
At the Ladies South Australia event in Adelaide, held on 17 September, Jaylee Cooper, from the Catherine House, emphasised the importance of the transformative power of philanthropy.
She explained how she tackles challenges as opportunities for growth, stating: “I don’t see them as failures but learning experiences.”
Taking place at the Sydney event, held on 15 October, Jasmyn Calgaro, a successful Ray White agent, shared how she’s broken through industry barriers by leaning into her authentic voice and skills. She discussed her approach of adding a personal flair to her interactions and embracing her personality.
“I had some amazing male agents to look up to and I thought if they can do it, I can do it and put my own flair on it,” Calgaro said.
“I realised that, unfortunately, women have to work harder than everybody else,” she also noted.
At the Melbourne Leading Ladies of Real Estate event, held on 25 October, hosted by Victoria’s chair Valentina Parra, two panels celebrated women’s achievements in real estate. Carla Fetter emphasised relationship-building as a key to her success, while Lyndsey Douglas highlighted empowering women through her communications agency. Workshops rooted in individual strengths, such as Centred for Success, led by Douglas, encouraged attendees to embrace their true selves as a source of power.
These network sessions allowed attendees to build relationships with one another, fostering collaboration based on shared values and goals. Throughout the events, speakers and attendees alike continually highlighted that women are redefining the standards of success in real estate by embracing and building on their strengths.
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