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A media, technology and data business has capped off its 10th anniversary with a significant achievement.
Ready Media Group (RMG) has reached a significant milestone in its 10-year history, surpassing the delivery of 5,000 property campaigns across its property marketing platforms Development Ready and Commercial Ready, as well as tailored promotional channels.
Founded 10 years ago by chief executive officer Nick Materia, RMG was created to fill a gap in the market for a portal dedicated specifically to commercial properties.
“There simply wasn’t an effective platform for showcasing development sites – we saw a problem and set out to create a solution,” Materia said.
The result, Development Ready and Commercial Ready offer a dedicated portal for property developers and investors to connect with across two main segments: development sites and commercial investments.
RMG’s multichannel approach has, according to Materia, been central to delivering success for its clients, offering portal listings, social media lead generation, targeted email campaigns (EDMs), search engine optimisation (SEO), and a print magazine as part of its services.
Among RMG’s digital offerings is IntaDocs, a virtual data room trialled by over 400 commercial agencies since its launch 18 months ago. InstaDocs provides agents with real-time tracking data and streamlines the due diligence process by offering secure document access to buyers.
According to Materia, the strategies that the business employs to attract attention to commercial properties make use of a range of touchpoints that allow listings to catch the eye of investors in a competitive market.
“Unlike traditional portals, we don’t wait for buyers to come to us; we reach out strategically across multiple channels to ensure the right audience sees the right property at the right time,” he said.
Head of digital at RMG, Chris Gallichio, highlighted the importance of adapting to shifts in buyer behaviour to stay competitive in an evolving market.
“We position properties precisely where buyers are – across platforms, at the right time, and with the right message,” he stated.
This approach has contributed to RMG reaching its milestone of 5,000 successful campaigns, further strengthening its presence in Australia’s commercial property market.
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