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A new report has found that housing issues are set to be the most influential decider for Australians this coming election.
The 1Q25 Mortgage Choice Home Loan Report has revealed which housing-related issues carry the most weight with Australian voters in the lead-up to the next federal election.
The report collected home loan submission data from Mortgage Choice and a nationally representative survey of 1,000 consumers to highlight trends along with the intentions of Australian borrowers and potential buyers.
Anthony Waldron, Mortgage Choice’s CEO, said the research conducted for this report “sheds a light on which housing-related policies matter most to Australian voters, how Australians believe the Federal Government could help make home ownership more achievable, and on the purchase plans of prospective buyers and borrowers.”
The report found that an “overwhelming” 87 per cent of Australians consider housing at least somewhat important in how they will vote, with 93 of Millennials saying it would be a key factor when deciding who to vote for.
Making housing more affordable was found to be the most important influence on voters (65 per cent), followed by housing supply (47 per cent), more support for first home buyers (37 per cent), rent control (35 per cent), and tax incentives encouraging housing investment (31 per cent).
Looking at the generational breakdown, the majority of younger voters (Gen Z and Millennials) cited housing affordability and first home buyer support as the most crucial issues in the coming election, while older generations (Baby Boomers) are more concerned with boosting housing supply and keeping tax breaks – such as negative gearing – for property investors.
“The Mortgage Choice Home Loan Report reveals that those with a mortgage are supportive of increased government intervention to improve housing affordability (71 per cent), but opinion is divided on the measures used to achieve this,” Waldron said.
“While almost half (47 per cent) of survey respondents with a mortgage said that reforming tax policies would make housing more affordable, 46 per cent of mortgage holders surveyed currently negatively gear an investment property and would not like to lose those tax concessions.”
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