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A lifelong local, Adam Tucci believes that his deep connection to the Victorian town he grew up in now helps him to serve his community in a way that few can.
Tucci is about to test out his connections in the area, opening an office under the Hockingstuart brand located in his hometown of Bacchus Marsh and serving neighbouring Maddingley and Darley.
A peri-urban town, Bacchus Marsh has a unique buyer pool, sitting equidistant from the major hubs of Melbourne, Ballarat and Geelong. Tucci plans to take advantage of his knowledge of the area’s particular features – such as its commutable distance to several employment centres – in this new venture.
He’ll also be making use of his longstanding connections as the business gets off the ground.
“Being a familiar face and with a hardworking attitude, it has helped generate a lot of business for me,” Tucci shared.
In a recent post on Tucci’s Facebook page, he reflected on his deep roots in the area and how this next step represents something of a family legacy. The agent shared a photo of himself as a three-year-old, standing in front of his parent’s VHS business with his mother. Alongside this photo from 1988, is a shot of him in 2024 positioned outside his new office in Bacchus Marsh.
“Having a personal connection with the town has helped tremendously,” he noted.
At Hockingstuart’s head office, the brand has full belief in the new business leader, calling him a “dedicated and genuine agent” that sellers and buyers in the community trust.
Anthony Webb, Belle Property and Hockingstuart’s head of state for Victoria, praised Tucci’s appointment.
“We are thrilled to expand our network to Bacchus Marsh and couldn’t think of a better real estate agent to introduce Hockingstuart to the local community. We have complete trust in Adam’s ability to continue offering genuine and professional service to the locals, with the full backing of our network,” Webb said.
When it came to choosing a network, Tucci said Hockingstuart stood out for its professionalism and supportive culture.
“I was instantaneously impressed with the level of professionalism, support and attention to detail that the Hockingstuart team showed me, even during the first meeting,” he stated.
Tucci highlighted that he was excited to apply his existing approach to real estate with the backed support of Hockingstuart. He shared that he is “not a fan of being in the spotlight” or the “centre of attention” and instead his philosophy relies on gaining lifelong trust with his clients within the real estate industry.
“My aim is simply to create a memorable experience for my vendors and purchasers. I am not a pushy person, I am quite relaxed. This rubs off on buyers/sellers and creates a calm, hassle-free experience,” Tucci said.
It’s this approach, coupled with his understanding of the hyper-local culture that he feels will help him succeed as he builds his business.
“The people who live in Bacchus Marsh are a hardworking bunch, many of them working with fruit and vegetable produce and running small businesses. Many of those who live here are families attracted to the number of large homes with property features such as sheds, pools, tennis courts and big backyards,” Tucci said.
“With the Bacchus Marsh Grammar School, we also get a lot of people moving from Hoppers Crossing, Werribee and Point Cook, and we’ve seen people migrate from the larger cities for a quieter lifestyle,” he added.
Tucci noted that despite ongoing challenges posed by rising living costs and interest rates, local real estate activity is beginning to rebound.
Many of Tucci’s clients are local residents seeking to upgrade to larger properties, contributing to a noticeable increase in demand for rental properties in the area.
Tucci commented that the most unique facet of Bacchus Marsh is the mix of buyers. Alongside standard up and downsizers, he noticed people are drawn to the town for its flexibility and the size of its land in comparison to other satellite cities, such as Geelong and Ballarat.
“You can go down a street such as Nelson St in Darley, which has properties that are 60 years old combined with modern homes at the end of the street. There is quite a large mix of new and older homes,” Tucci said.
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