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As the year draws to a close, Place Estate Agents is celebrating a year of strategic expansion, with two exciting new office openings, marking a milestone in the company’s 2032 growth strategy.
"As we look to the future, this deliberate, measured growth is exactly what we are aiming for each year," said Damian Hackett, CEO of Place Estate Agents.
Both Place Cleveland and Place Redcliffe Peninsula were successfully launched this year, led by top-tier agents who have already hit the ground running.
With two successful office openings this year, Place is now two steps closer to its 2032 growth goal. Originally set in early 2024, the plan was to expand into 18 new markets across the greater Brisbane area, including Brisbane, Ipswich, Logan, Moreton Bay, and Redlands. Following this year's progress, the goal is now to expand into 16 new markets, with plans to open two new offices each year over the next eight years.
A year of expansion with the right leaders
Jess Culling, one of Ray White Queensland’s top five agents, launched Place Redcliffe Peninsula in September 2024. Jess’s decision to join Place was driven by the opportunity to build a business through leveraging the Place HQ platform, which has proven to be an invaluable support system for agents transitioning into business ownership.
Jess described the move as a seamless experience, with Place’s systems and processes ensuring a smooth and efficient start to her new venture.
“Place’s proven systems made my transition to business ownership straightforward,” said Jess. “I couldn’t have asked for a smoother start in opening Place Redcliffe Peninsula.
“The support from Place HQ has been exceptional, allowing me to focus on serving my clients while the operations side of the business is expertly handled,” she said.
Similarly, Emma Miller launched Place Cleveland in June 2024, bringing her extensive experience and local expertise to the growing Place brand. As a high-performing agent with a decade of experience, Emma quickly recognised the opportunity to expand Place’s footprint into the Redlands area.
“Place is a market leader, and it made perfect sense for me to open an office with the best in the business,” Emma said. “The support I received from the team at Place HQ, from legal and compliance and HR to marketing to operational processes, has been exceptional. It truly empowers agents like me to thrive and succeed.”
Growth with purpose: A selective approach
This year’s office openings underscore Place’s commitment to controlled, purpose-driven growth. The company is highly selective when it comes to choosing leaders to join the Place brand.
“Our goal is to build a brand that’s synonymous with excellence, and we want to grow with the right leaders,” said Damian.
“Both Jess and Emma are exemplary of the type of real estate agents we’re looking to partner with. They’re both high performing in their local areas and committed to growing a team and delivering exceptional service,” he said.
The power of Place HQ: Empowering agents to thrive
At the heart of Place’s growth is the support provided by Place HQ. With over 60 in-house experts, Place HQ offers a comprehensive suite of services, including recruitment, HR, marketing, legal, contracts, finance, and technology. This powerful operational framework allows agents to focus on what truly matters: building relationships and delivering outstanding outcomes for their clients.
“Place HQ is the backbone of our business model,” said Damian.
For more information on joining Place Estate Agents and exploring the unique opportunities available, reach out to
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