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The Australian housing market is entering an era of “stability and growth”, according to Harcourts chief executive Adrian Knowles.
One of Australia’s leading agents has projected that the property market is on the verge of a new era of steady growth marked by increasing consumer confidence and resilient regional markets.
In a recent piece, Knowles said he believes the shift presents unique opportunities for home owners, developers and investors alike.
While 2024 saw urban rebounds, Knowles expects to see regional markets taking the spotlight and continuing to grow in 2025. Lifestyle-driven trends, such as the demand for space, affordability and community, are drawing buyers to areas with strong infrastructure, work-from-home adaptability and attractive living environments.
Knowles emphasised that regional markets with high-growth potential are primed for strategic investments. These areas not only represent real estate opportunities but also the chance to shape the future of community living, which Knowles stated is a “growing demand”.
He highlighted a clear picture of opportunities that are emerging for buyers, investors and developers as the market stabilises:
- For buyers, it is the time to secure properties with lifestyle and financial goals, as market conditions align in favour of those looking to become home owners.
- For investors, the current steady growth replacing volatility creates high-value opportunities that can offer both lucrative and low-risk opportunities.
- For developers, carefully accessed regional projects can redefine housing and communities for the next era.
With the market evolving into a more mature phase of stability and growth, the coming year calls for decisions within the property market to be grounded in knowledge, strategy and foresight.
The chief executive also emphasised that “uncertainties of fluctuating markets” are being left behind as economic stability and controlled inflation are beginning to pave the way for a manageable 3 per cent to 5 per cent price increase in 2025.
Knowles stated that gradual interest rate reductions in the market are key in allowing buyers to enter the market with confidence, while sellers can look forward to a market in which they can leverage steady demand for consistent returns.
“This is a market defined by timing, strategy and seizing opportunity,” said Knowles, emphasising that stability clears the path for informed decision-making.
Knowles noted that confidence in “future prosperity” will be a key driver of increased activity in the property sector throughout the year.
As borrowing conditions improve, buyers and investors have a rare window to capitalise on favourable market conditions.
Harcourts Australia is looking to keep up with the new period of stability and growth, having opened 46 new offices in 2024.
Tina Ashton, Harcourt’s chief growth officer, commented on the office openings as “as result unsurpassed in the industry” due to the company prioritising what’s important to their owners, leading them to build a “model that targets individual success”.
“It’s more than recruiting offices, it’s a foolproof onboarding and support system which is designed to help our offices prosper. Our focus is to enhance results through targeted AI marketing, in-house coaching and business planning which we deliver to every office in Australia.”
Ashton believes Harcourts’ success lies in its commitment to delivering results for its franchises.
“Joining a franchise should be more than putting a name above the door, so we stripped back our offering and designed a strategy that is unlike our competitors,” she said.
As Harcourts prepared for a time of stability and growth within the property market through their expansion and resources, Knowles pinpointed that the trends will define the industry this year.
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