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Abercrombys’ new CEO will use her two decades of experience in the finance and real estate sectors to lead the agency’s operations.
The agency has announced the appointment of Sally O’Connell as its next CEO, who will take up the appointment from February 2025.
While this decision will see O’Connell succeed Abercrombys’ outgoing CEO and director, Andrew Harlock, the agency said the former CEO will continue to be actively involved as a shareholder and provide ongoing support to the sales arm of Abercrombys.
O’Connell began her corporate career in finance, where she helmed capital-raising initiatives for property-backed funds, private equity investments and aviation asset classes at Investec.
She then transitioned to a career in real estate, where she leveraged her entrepreneurial mindset to assist brands in Melbourne’s luxury real estate market before being the head of real estate at the Victorian branch of Macquarie Bank.
The agency also highlighted O’Connell’s reputation as an astute strategist and mentor in the real estate world, who is passionate about building businesses and fostering growth in her employees.
This commitment to the wellbeing and development of her employees was also evident in O’Connell’s status as a former director of the RiSE Initiative Australia, a not-for-profit organisation focusing on mental health for real estate industry employees, which she continues to contribute to.
O’Connell said she was “honoured to be entrusted with the opportunity to propel Abercrombys towards continued success”.
Looking forward, the new CEO aims to usher in a “seamless portfolio-driven approach” that aims to transform how Abercrombys serves its clients.
“By integrating the sale and management of our residences across town, coastal and country locations, the goal is that we become their trust agency for life, supporting them through every stage of their property journey and across generations,” O’Connell said.
Harlock welcomed the new CEO and described O’Connell as a “natural choice to lead the business into its next chapter”.
“She’s attuned to our strategic vision, she’s open-minded and inclusive and she thrives on embracing new ideas, new people, new tomorrows, and big results,” Harlock said.
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