Login
iscover
A recent CoreLogic report has incorporated insights from real estate personnel across the nation and determined that a data-driven approach must be on the mind of any agent looking to succeed in the new year.
Drawing on survey responses from over 2,400 real estate agents and banking and finance professionals, CoreLogic’s Decoding 2025 report asked agents to rank their “top business goals for 2025” in order of importance by assigning a score from one to 10 to each one.
These business goals were then ordered by the percentage of agents who assigned a score of eight and above out of 10 for importance to reveal that the highest segment of agents (84 per cent) identified “nurturing more contacts in the database“ as their top goal for 2025.
The next most popular goals uncovered in the survey also revolved around the acquisition of potential clients, with 83 per cent of agents identifying “converting website traffic into listings“ as a top priority, and 81 per cent seeking to “improve prospecting culture“ in their team.
Agent responses also indicated that the goals of “developing a stronger digital presence“ and “leveraging customer data to enhance performance“ also ranked highly, with four out of five (80 per cent) respondents prioritising these strategies.
Reflecting on these business goals, CoreLogic noted that the results are all indicative of the importance of “first-party data“, which refers to any data that an agency directly collects from their audience, including customers, social media viewers and website visitors.
While survey responses revealed that 49 per cent of agents identified methods such as customer relationship management (CRM) based outreach, email, SMS and calls as the most effective strategy for driving new business, a greater 67 per cent prioritised “better data utilisation“ as an avenue for an edge in a competitive market.
The report also noted that social media engagement saw 29 per cent of agents prioritise it for brand building in 2025, compared to traditional advertising methods like billboards and print ads which received only 4 per cent of the vote.
For this reason, CoreLogic highlighted that a shift towards a technological, data-driven approach is expected to continue into 2025.
CoreLogic’s head of real estate solutions, Josh Symons, echoed this sentiment and stated that success in the real estate sector in 2025 will depend on how effectively agents use their data.
“First-party data is a game changer for agencies looking to thrive in 2025. By understanding your clients’ needs and preferences, you can personalise interactions, build trust, and create enduring relationships that can drive success,” Symons said.
To benefit the most from a first-party data driven approach, Symons identified three key opportunities agents should take advantage of in 2025:
-
Publishing smarter
Agents should always look to share content such as property listings on their owned platforms, such as websites or social media, before hosting on third-party sites, in order to strengthen brand visibility to the public eye.
-
Boosting traffic
First-party data can be most effectively collected by driving more engagement to your platforms. Ensuring that all content is search engine optimised for maximum visibility will help increase the chances of direct client contact.
-
Harnessing emerging technology
Symons identified technologies such as AI as valuable assets for not only simplifying the broader data collection process, but additionally ensuring that content and communications can be easily tailored towards potential clients.
You are not authorised to post comments.
Comments will undergo moderation before they get published.