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DiJones has expanded its Sydney footprint, with Shan Lin’s Linfield Group rebranding as DiJones Rhodes under a new licensee arrangement.
Linfield Group’s director, Shan Lin, will continue to lead the team as it joins the DiJones network.
He noted that there was an alignment between DiJones’ methodology and the buyer demographic in the region, particularly with young professionals seeking modern apartments.
In joining the network, the group looks to gain access to DiJones’ support services, resources and capabilities.
“Our focus is on the suburbs of Rhodes, Sydney Olympic Park, Meadowbank and Ryde because it is attractive to young professional buyers who enjoy living in new apartments,” Lin said.
Lin said the DiJones leadership team’s vision and approach influenced his decision to merge with the brand.
“We were really attracted to DiJones, having worked through a business plan with Dean Mackie and Brent May, they listened and deeply understood our needs,” Lin said.
“As a small independent brand, we could only take our business so far and partnering with DiJones enables us to take that next step with our clients and provide an even greater level of service.
“We’ll also have access to their extensive technology stack and comprehensive shared services business support model.”
Leading the brand since 2020, DiJones chief executive officer Dean Mackie said the decision to establish a presence in Rhodes was driven by extensive buyer migration data, identifying the suburb as a key growth area.
“We have reviewed buyer migration data, and this pointed towards Rhodes as a logical next step for DiJones,” Mackie said.
He noted the new DiJones Rhodes office was in good hands with Lin’s strong presence and track record within the region, particularly in the apartment market.
As the chief operating officer for seven years at DiJones, Brent May commented that the expansion of DiJones into north-west Sydney is operationally significant.
“We’re a tech business, we focus on what the data tells us, and the data has told us that expanding into the northern suburbs is critical for our footprint.”
Lin said he was looking forward to opportunities within the merge for his team to work and collaborate with top professionals in the real estate industry.
“Our well-established team can’t wait to see what we can achieve as an integral addition to the DiJones network.”
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