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Belinda Luc
Since its July launch, Fairfax Media’s Sydney Morning Herald Auction Centre has already accumulated $150 million in property sales, the equivalent of $7.5 million in average weekly sales.
Fairfax general manager key categories, NSW publishing, John Brand said by creating an integrated property media solution that encompasses print, online and an auction room, The Sydney Morning Herald had been able to provide a one-stop shop for the commercial, industrial, retail and investment property sales sectors.
“The Sydney Morning Herald Auction Centre provides agents and auctioneers with a high quality, fully equipped facility,” Mr Brand said.
“The feedback we’ve received from agents, auctioneers, vendors and buyers has been tremendous and we’re delighted to have just passed this key $150 million sales milestone,” he said.
Jones Lang LaSalle agent Anthony Bray said the centre provided a “very good space to conduct auctions”.
“There is easy access for agents to ‘walk the room’, whilst glass partitioning means that parties can congregate outside the room and talk during an auction but not interrupting the room.
“The centre’s centralised location in the CBD is ideal for our city-based clients who don’t have the luxury of time, so in that regard it works very well,” Bray said.
