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Simon Parker
Fairfax Media’s real estate website Domain.com.au won the ‘Best Audience Migration to Mobile Technology’ category at the 2011 Australian Mobile Awards, held in Sydney last week.
This category recognises migration of an audience from traditional media to a mobile platform.
“Domain recognised the trend that people are gravitating towards using mobile devices, not desktops, to access information,” said Tony Blamey, general manager real estate, Fairfax Marketplaces.
“All of the mobile devices are unique with a focus on an interactive and highly visual environment to create the best user experience. They are not a replication of the website content.”
“The team has spent the past couple of years working tirelessly to deliver property apps to the market that further enhance the user experience when buying, selling, renting or renovating a property.”
Domain said one of the key features of its iPad app is its interactive map, which allows all properties in a specific area to be perused.
“The 'around me' GPS feature enables users to view detailed property information in a particular location including the sale price for recently sold properties and other property listings in the vicinity,” Domain said.
As reported earlier this month by Real Estate Business, Domain’s three smartphone apps across Windows 7, Apple and Android, recently surpassed the 500,000 downloads mark. In addition, the company said sixty-five thousand people have downloaded the iPad app since its launch last month.
“The company is constantly gaining feedback from the audience using its devices to make changes that further enhance their usability and applicability,” Mr Blamey said. “Work is already being undertaken on additional features.”
