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Staff Reporter
LJ Hooker posted a 40 per cent rise in website traffic in January, the company reported.
“2011 saw LJ Hooker strategy focusing on optimising our digital and online platforms which include myLJHooker, our corporate website and over 570 local office websites,” Georg Chmiel, chief operating officer of LJ Hooker, said.
“This focus has seen a 40 per cent increase in unique visitors to www.ljhooker.com.au and in some cases a four hundred per cent increase to local office websites,” he said.
In January 2012, LJ Hooker’s corporate website received 580,000 unique visitors.
“As part of our strategy to increase the visibility of properties listed by LJ Hooker agents, we now have an automatic online listing service which adds an extra 2.5 million unique visitors to LJ Hooker’s listings,” Mr Chmiel said.
LJ Hooker’s announcement follows the launch earlier this week of social media-led marketing campaign by Richardson & Wrench (R&W).
Mr Chmiel added that the ‘myLJHooker’ program also remained a key focus for the company.
According to LJ Hooker, myLJHooker members have access to over one hundred tips and articles and exclusive member only offers via partners such as Mitre 10, Amber Tiles, Tradelink, Kennards Hire, Kennards Storage, FortyWinks and Oz Design Furniture.
