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Staff Reporter
Fairfax Media-owned Domain secured two top accolades recently, one from the Australian Interactive Media Industry Association (AIMIA) and the second from Apple.
Domain’s iPad app won in the Best Classifieds category at the AIMIA awards on Friday 16 March, while Apple listed the app in the company’s ‘Top 25 Free Australian iPad Apps of All Time’ as part of its celebration in achieving 25 billion app downloads.
“The accolades given for the Domain iPad app are significant achievements and support our continued investment in mobile platforms,” said Tony Blamey, general manager real estate, Fairfax Marketplaces.
“Considerable effort has been placed on creating a highly visual interactive experience that gives real estate agents and consumers all the latest real estate information in the palm of their hand.”
“Domain is leading the Australian property market in the mobile app arena and is fast approaching the one million download mark for its mobile apps. The latest accolades are further recognition of Domain’s mobile innovation, particularly on the iPad.”
“Mobile has become the third major advertising platform in addition to print and online mediums for property marketing campaigns. We intend to continue to be at the forefront of this flourishing technology trend. More than one in four of all real estate agent leads are now coming from mobile devices,” he added.
In February, Domain reported that the inspection planner section of the iPad app received five times more usage compared to January. Domain said this highlighted that the property market is improving and house hunters are using the app for their property searching.
Usage on Saturday is also much higher when compared to other days during the week, the company added.
The compnay said key features of the Domain iPad app include allowing users to synchronise shortlisted property information from any device, whether it’s a PC, laptop, smartphone or tablet. The interactive map allows all properties to be viewed in a location and the “around me” GPS feature enables users to view detailed property information in an area, including the sale price for recently sold properties and other property listings in the vicinity.
