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Simon Parker
RE/MAX has kicked off a national branding campaign that will include a focus on territories where the real estate group is looking to grow.
The campaign, which will run for seven months, will feature “huge roaming billboards” via transit advertising, including bus backs and ‘24 footers’. It will also include a range of static billboards in selected areas.
Entitled ‘the number one logo campaign’, it will be based around office locations and outwards into new territories for growth. Victoria and NSW will receive a large chunk of the campaign, although it will span across the whole network across Australia, excluding WA and the Northern Territory.
The push into new territories will aim to bolster RE/MAX brand awareness for new recruits and sales, and to garner more listing enquiry for the group’s agents, the company said.
The campaign will feature the RE/MAX brand and slogan, ‘Nobody in the world sells more real estate than RE/MAX’.
RE/MAX is also running banner advertising on homesales.com.au for eight weeks.
RE/MAX's campaign comes not long after a number of other groups, including Richardson & Wrench, LJ Hooker and Century 21, also commenced marketing initiatives.
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