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Simon Parker
homesales.com.au has launched an investment property search (IPS) tool that allows investors to pinpoint stock based on a range of non-geographic parameters.
“Finding an investment property is all about numbers,” Ajay Bhatia, director of homesales.com.au and CIO of carsales.com Ltd, said.
“homesales.com.au's new IPS functionality helps consumers find potential investment properties quickly by prioritising key search parameters."
Investment Property Search (IPS) allows users to search properties for sale on homesales.com.au based on their investment strategy, the company said.
“It prioritises financial search parameters over location, which is the prime search field for owner occupiers,” the company said.
Launched last week, IPS allows users to search based on parameters such as positive or negative cash flow; rental yields and historical capital growth (based on postcode). Other property search options include suburb population trends and home ownership rates. To ensure complete transparency, IPS does not search auction or POA listings.
"The new search leverages homesales.com.au's native and partner datasets to deliver transparent and targeted results,” Mr Bhatia said. “IPS is not about replacing existing investment advisory services but rather complementing them."
IPS is unique to homesales.com.au, the real estate arm of carsales.com Ltd (ASX: CRZ). No investment property specific search functionality exists on other mainstream real estate sites in Australia, the company said.
"Property investment is about making informed rather than emotional decisions,” homesales.com.au general manager, Rhett Dallwitz, said.
“Therefore it was important to build a unique service for this part of the property marketplace.”
"IPS has been designed with input from consumers and the industry alike. It is the first of a number of market-specific launches homesales.com.au is planning moving into the next financial year," Mr Dallwitz said.
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