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Simon Parker
Richardson & Wrench (R&W), which operates in NSW and Qld, has set its sights on growth following a period of internal rebuilding, a senior executive with the group has said.
Andrew Cocks, executive director at Richardson & Wrench, said the time was ripe for his group of just under 100 offices to expand.
“My focus at the moment has been to build and position ourselves for greater expansion in Queensland and NSW, and we’ll look at other opportunities after that,” he told Real Estate Business on the sidelines of the Australian Real Estate Conference (AREC) earlier this week.
“We’re just in the process of opening an office in Narellan [in Sydney’s south west], and there are a number of other offices in Queensland and Sydney that we’ll be opening. So it’s pretty exciting time for us."
“One of the things we’ve spent a lot of time doing is rebuilding the platform from the ground up, and we haven’t really been pushing the recruitment process until a few months ago. It’s really started to pay off, and there will be a number of different offices coming to join the group in the next few months.”
Richardson & Wrench, which had a booth at AREC, recently conducted a digital brand campaign which yielded strong click through rates and healthy social media interaction levels via Facebook.
“This is a space embraced by multiple generations but especially younger people who will increasingly be our clients and customers in the future,” Mr Cocks said in mid-May.
“It also gave our offices a reason to reconnect with their local communities, encouraging them to get involved in the campaign as a way to perhaps raise funds for clubs, associations and sports groups.”
Mr Cocks told Real Estate Business that the group, which prided itself on being like a family, was careful in who it allowed into the network.
“We go through a fairly structured process to make sure there that not only are they happy with Richardson & Wrench and the model we provide them with, but that we’re happy with them,” he said.
“For us, it’s really about focusing on consistency of message, and a delivery of a consistent quality of service to the marketplace,” Mr Cocks continued.
“There needs to be a level of expectation in the marketplace that if you’re dealing with a particular network, that you’re getting a consistent outcome time and time again.”
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