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Simon Parker
Agents will be able to target Chinese homebuyers via a new property magazine launched by Domain, with a website to follow next year.
Fairfax-owned Domain has launched Domain Chinese, what it said was the first property magazine for the Sydney Chinese community that not only features listings, but also editorial content as well as statistics and tools for the property investor.
“The ability to directly target Sydney’s Chinese community is an exciting prospect for many of our real estate agent and vendor clients,” said Matt Siddons, marketing director, real estate, for Fairfax Marketplaces.
Domain Chinese is a free weekly magazine, and properties featured in the magazine will have the opportunity to be featured on Chinatown.com.au.
Domain said an online presence for Domain Chinese is currently being developed with a similar look to Domain.com.au and will be launched next year.
Domain Chinese will publish quarterly property awards and host an annual awards program with categories such as best project campaign award and best designed house award, to recognise the best examples of real estate marketing targeting the Sydney Chinese community.
The announcement comes not long after Domain’s new partnership with Telstra went live, a deal that involved Fairfax Real Estate setting up a co-branded version of the Domain.com.au website through Telstra BigPond. The site will feature Domain property listings as well as real estate content for other areas of the BigPond website.
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