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Staff Reporter
First National Real Estate members are very optimistic about how their businesses will perform in 2013, according to the results of the cooperative group's 2013 Property Market Outlook report.
A majority (63 per cent) of the 400 respondents to the survey said they expected to grow their businesses in the first half of 2013, while 33 per cent said they will remain the same.
The most optimistic states, in order, are Western Australia, Queensland, New South Wales and then Victoria. Tasmania and South Australia are the only two places where most members expect their businesses to continue operating at the same level as they are currently.
Sixty nine per cent of members expected to service their growing businesses with their current staff levels, however 29 per cent said they would increase them.
The First National survey stated that the residential market is expected to be the most active sector for the majority of members (57 per cent), followed by property management and then rural at 41 per cent and two per cent respectively.
According to the survey, 40 per cent of members indicated their marketing spend would remain the same for the coming six months, while 34 per cent said it will increase.
A large proportion of these members also aimed to increase or maintain their current Vendor Paid Advertising levels, while 40 per cent said they would increase it.
In addition, 67 per cent of members said they would increase their use of social media tools to market properties, responding to the growing trend of consumers to seek property information via this marketing channel.
When talking recently about Ray White Mackay using Facebook to sell property, Russell Taylor, CEO of iRealty said, “Ray White Mackay sold a house, a block of land and two apartments over Facebook in June, and from LinkedIn they got a listing. That is just huge considering most agents write social media off.”
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