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Brendan Wong
More than 200,000 international real estate agents can now directly target Chinese buyers thanks to an exclusive partnership between Chinese property website Juwai.com and real estate marketing company Previsite.
CEO of Previsite Eric Calosci said his agency’s customers were excited about the increase in Chinese buyers.
"Our agent customers have been asking us to make it easy for them to market to Chinese buyers because they are key purchasers in many markets. Chinese buyers are increasingly important in every one of the 24 countries where we serve real estate professionals," he said.
“This partnership with Juwai.com enables us to significantly increase an agent’s chance of selling their property more quickly and at a higher price, right from within the Previsite dashboard they already use every day. They will be able to tap a huge market with no learning curve."
Juwai.com co-founder Simon Henry added that he was delighted to provide real estate agents easier access to their large base of Chinese users.
“The pool of high net worth individuals in China will expand at a 20 per cent compound annual growth rate over the next three years," he said. "One-third of Chinese millionaires have assets overseas.
“They have a voracious appetite for overseas property investments. Moreover, Chinese consumers continue to flock to Juwai.com from all corners of the world, with more than 32 per cent of all website visitors living outside of China.”
LJ Hooker CEO Georg Chmiel told Real Estate Business he saw the move by Juwai.com and Previsite as being positive.
“The more the site gets marketed and strengthened the more people will come to the site," he said. "With online portals, whoever gets the most traffic and more visits gets more relevance and delivers best results.”
LJ Hooker signed a partnership agreement with Juwai.com last August enabling the network to market its residential and commercial listings to Chinese international property buyers.
In November last year Juwai reported that Australian farms, residential property located near mining areas, and new developments were attracting strong interest from cashed up Chinese investors.
Mr Chmiel said the strong rate of growth of Chinese investment in Australia made Juwai an important partner.
“For us, Juwai is one of the channels that we can get into this market so the partnership has been very very good.”
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