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Steven Cross
This year's top performing Northern Territory agent has taken personal branding to another level by using a personalised 1800 number.
The only agent from Australia's Top End to make Real Estate Business' Top 100 Agents ranking for the second year in a row, Genevieve Cox from Elders Palmerston/Darwin has improved her numbers yet again.
“I probably work more hours than everyone else,” she said. “I’m single and don’t need to go home and cook for children or a husband, so I’ve got the time and I’m sure that’s a big part of it.”
While young agents usually have passion, drive and energy, Ms Cox has found that as she approaches retirement, she becomes more motivated.
“I’m older than probably anybody else in Darwin, so I guess that puts me in a situation where I want to be a self-funded retiree and I’ve got a shorter time span to do it in than everybody else. So I’ve been pushing myself these last few years,” she said.
Ms Cox said that part of her ongoing success is due to her belief in personal marketing.
“Anything that makes you a little bit different is great," she said. "We’re in real estate, we’ve all got shopfronts, we’ve all got business cards, and it’s all the same to a consumer - you have to be something different, and that’s what I’ve strived to be.
“I’ve got a 1800 number, so it’s easier for people to remember. If anyone needs a home sold in Darwin they think 1800 GENNIE,” she said.
But there’s more to her success than just a personalised number.
“It’s the little touches that make people remember you as more than just an agent," she continued. "I send anniversary letters out with a scratchy [lottery ticket] for all my clients. I give out gift baskets to people, something that helps you stand out.”
Ms Cox ranked 34th in the Top 100 Agents ranking, which was published in the May edition of Real Estate Business magazine. For the full list please click here.
