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Staff Reporter
Raine&Horne hopes to connect with customers through its new marketing campaign, ‘Raine&Horne & You’.
The network has launched the campaign across prime time television as well as through digital and local area marketing activities.
“In a market where every agent is saying the same thing, and often focusing on themselves in their approach to marketing, we are differentiating ourselves and connecting with customers in unique way,” Raine&Horne’s national marketing and communications manager, Kit Bashford, said.
"Working with advertising agency, Muscle Marketing, and animation agency, FSM, we have brought our important icon to life with high-end animation.
“In 15-second advertisements, we have imbued the ampersand with human characteristics and emotions, all of which are situational, results and customer driven.
“We have chosen four themes, all of which are incredibly important to our customers, and the animation also delivers longevity and flexibility, so we have the ability to create new animations, themes and placements over time.”
The digital campaign will include millions of impressions across Domain, realestate.com.au, RP Data, yourmortgage.com and Find an Agent, along with behavioural targeting, re-targeting, pre-roll video and Google.
The campaign also has its own URL and dedicated YouTube channel.
“We are excited to have a diverse media schedule and to be the only real estate group to launch a comprehensive TVC campaign in metro and regional markets,” said Ms Bashford.
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