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Stacey Moseley
Nationwide real estate group LJ Hooker has this week launched a brand new television campaign, with the sole purpose to drive consumers to their website.
Debuting on Channel 9’s The Today Show on Monday morning, the commercial that runs for just 16 seconds is short, sharp and to the point.
According to Georg Chmiel, LJ Hooker chief executive, the advertisement follows on from other successful LJ Hooker television commercials.
“From ‘Thank you, Mr Hooker’ to ‘Nobody does it better’, we’ve evolved and successfully resonated through the ages. I’m expecting the catchcry ‘ljhooker.com’ will warrant the same effect,” he said.
According to the major group, ljhooker.com has 700,000 people visiting the website every month.
Ryan Campbell, LJ Hooker head of marketing and technology, said that in an increasingly mobile age television drives online – a medium where the group has strategically cultivated its presence and offering for the past few years.
“Strategically, our TV campaign takes in the election period and the ad is expected to generate activity in the marketplace, so anyone with a real estate need either now or in the future will contact their local LJ Hooker agent,” he said.
A recent Yahoo! Razorship study showed TV advertising drives an instant response, with a quarter of multi-screen users going online immediately after seeing a commercial. Further to this, 26 per cent go directly to an advertiser’s website and 25 per cent conduct an online search based on the commercial they have just seen.
The television commercial will air on Channel 9 and their affiliated digital networks, along with the various regional stations including NBN and WIN, as well as prime-time shows such as Nine News, The Today Show, The Block, Mornings and during The Ashes coverage.
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