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Stacey Moseley
Electronic real estate boards are the way of the future, according to one advertising expert.
As agents thrive to stand out amongst the sea of 'For Sale' boards, Pierce Cody, CEO at Live Board claims the world's first real estate digital board could be the answer.
According to Mr Cody, the Live Boards are designed to redefine how real estate agents engage with prospective buyers.
“The boards are the way of the future,” he told Real Estate Business.
“The static board is like the newspaper - it will slowly become redundant. It is the same as going from one of the metro dailies to iPad. It will be unstoppable.
“I predict everyone will be using these boards in the near future."
Unlike current static ‘For Sale’ signs, the digital boards bring a property to life, allowing prospective buyers to see an infinite range of details and images of their potential new home without even entering the building.
Content for the boards is managed by the real estate agent from a control centre at the agency office, providing greater marketing flexibility.
“Initial reactions from real estate agents who have seen the boards in operation have been extremely positive,” added Mr Cody.
“We’ve got many of the top guys in the industry already pledging their support.
“They see it as a natural migration from static boards to digital, as with other industries that have evolved to embrace new technology.”
According to Mr Cody the Live Board signs are fitted with advanced security systems to stop the risk of vandalism.
“We know vandalism is a risk, so we’ve fitted the boards with a motion detecting camera that will record when someone comes to close and an alarm will sound if it is moved while switched on, it also has a GPS to record its location,” he said.
The first digital Live Board will be introduced into the market in early November.
- <p>Fabulous. Lets make the salesperson redundant. All you need is someone to sell the electronic board which I am sure could be linked via an interface to the internet. No need for a listing agent just a marketing person learning to sell advertising not houses. The signboard will simply show any 'buyer' all they need to know to OK or reject. You just need to sell the advertising, have a meet & greet person to show them through & get them to put in an 'offer'via the 'smart board'. Wait on , why not just let Live Board do it then it will be bought by <a href="realestate.com" rel="nofollow">realestate.com</a>, domain or a new techno ad company & we can all go & sweep the streets. But alas it may never happen as the 'advanced security system' may not see a brick coming. mmmm.... not street sweeping.... we can all be security guards for all the live boards!!!</p>0
- <p>When you consider the initial investment, the magnet these would be for vandalism, then weigh them against the fact that 76% of Australians have Smartphones and are using them to access real estate information on the Internet, I doubt these boards will 'redefine' much of the Australian landscape.</p>0
- <p>Many agents haven't even graduated to photo boards. What makes you think they are magically going to switch to digital signboards ????? The whole point of a QR code (or something similar) is that you can give the same information as a digital signboard for a fraction of the price. We have 70 odd listings -- you work out the mathematics. Another uncosted good idea, that may penetrate the top quarter of a percent of the market.</p>0
- <p>oh and I should point out, if you don't apply to the Council for approval and just go ahead and do it, the council will apply to the court to have you served with a notice to remove the sign and your chances of obtaining approval retrospectively will be - well, you'll figure it out.</p>0
- <p>Best idea ever! So much better than QR codes but what will the councils think?</p>0
- <p>Big claims without much research being done.<p class='break'>&nbsp;</p><p class='break'>&nbsp;</p>You might want to check with your local council before deciding to go down this path. Outdoor signage falls under the Outdoor Advertising category of which static real estate signboards are pre-approved with conditions they must adhere to. In the case of a Live Board you will have to obtain approval from the local council before installing each one, this is particularly because all councils require approval for any outdoor sign which is illuminated. You will struggle to find a council in Australia prepared to approve these sorts of outdoor signs in a residential area given they don't like Real Estate signboards at the best of times.<p class='break'>&nbsp;</p><p class='break'>&nbsp;</p>If you are in SA, you've got the least chance of having them approved, if you're in Melbourne, you have the best chance of having them approved.</p>0
- <p>Would change the real estate landscape.... love the auction countdown!</p>0
- <p>If as Mr Cody states:<br>"Unlike current static �For Sale� signs, the digital boards bring a property to life, allowing prospective buyers to see an infinite range of details and images of their potential new home without even entering the building"<br><br>Isn't this what prospective purchasers do on the many websites available, that carry all the information and images of a property? <br>I have never seen one of these digital boards, but they sound like a 'moth to a flame' scenario for the late night reveler, usually over the weekend!!<br>Good luck.</p>0
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