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Staff Reporter
A major network’s spring marketing campaign has helped it achieve a significant year-on-year increase in the number of appraisals it handled nationally.
LJ Hooker’s Spring Appraisals has recorded a 52 per cent increase in year-on-year appraisals for its Australia-wide network.
The three-month campaign, which concluded on October 31, offered the network’s agents as well as homeowners, the chance to win one million Qantas points after receiving a home or investment property appraisal. It was also open to LJ Hooker’s 23 commercial offices.
LJ Hooker head of marketing Ryan Campbell said the support from agents and the market was overwhelming.
“A strong pipeline of clients is integral to the success of our network,’’ he said.
“We were ambitious in our forecasts, but to achieve an increase of more than 50 per cent on the same time last year speaks volumes about how the campaign was received by our offices and the marketplace.
“LJ Hooker Corporate promoted the competition through digital and traditional platforms, and the take-up of branded collateral from our offices set new records for our print suppliers.’’
Mr Campbell said LJ Hooker was encouraged by the fact the growth in appraisals was not dictated by the market conditions of individual states.
“There was a strong take-up in the hot New South Wales market, but there was also significant growth in the more subdued markets where homeowners were nonetheless intrigued to find out the worth of their property," he said.
“The campaign created a lot of quality engagement between our offices and potential clients.’’
A homeowner in Mona Vale won the one million Qantas points, while Andrew Baldino, sales representative from LJ Hooker Mile End in South Australia, was the lucky recipient of the one million Qantas points for agents. Relevant state and territory gaming permits were secured for the competition, and it was conducted in accordance with all stipulated terms and conditions.
A dedicated agent, Mr Baldino has averaged eight appraisals per week during the course of the campaign.
“The campaign was received really well by homeowners," said Mr Baldino. “It was a really beneficial touchpoint with potential sellers.
“The campaign was something completely different to simply offering a free appraisal. The LJ Hooker brand is really well received and the offer of the one million Qantas points really excited the market.
“I managed to get a lot of my appraisals by mentioning the Qantas points [offer].’’
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