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CENTURY 21 Australasia yesterday announced its sponsorship of race car driver Renee Gracie.
At 18, Ms Gracie is one of the youngest professional drivers in Australia and the first female competitor in the Porsche Carrera Cup Australia (PCCA) series.
“Gracie’s drive, intelligence and dedication make her the perfect brand ambassador for CENTURY 21, since she exemplifies all the talents shared by CENTURY 21 agents,” CENTURY 21 owner Charles Tarbey said.
The PCCA series will see Ms Gracie reach speeds of up to 275 kilometres per hour as one of 20 race teams competing across eight iconic Australian race circuits.
“It is an honour to be supported by CENTURY 21, a brand that everyone knows as the leader in real estate, not just in Australia but all over the world,” Ms Gracie said.
“I am committed to being smarter, bolder and faster this year as I aim to move up the grid and show what I’m capable of to my more experienced rivals,” she said, echoing the new ‘Smarter. Bolder. Faster.’ CENTURY 21 campaign.
The ‘Smarter. Bolder. Faster.’ campaign this week included a television commercial to promote the "expertise, commitment and speed" of CENTURY 21 agents across Australia, as reported by Real Estate Business yesterday.
The CENTURY 21 brand will appear on Renee’s race car, suit, helmet and pit wall throughout this season.
The first round of the 2014 competition starts on 28 February at the Clipsal 500 in Adelaide.
