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Century 21 agents will replace their famous gold jackets with pink ones this month to help raise money for cancer research.
Agents will wear the limited-edition jackets at auctions, open homes and in their local communities to raise awareness and funds for Cancer Council’s Pink Ribbon campaign.
Century 21 agents raised $139,000 last year with a similar campaign and hope to improve that result in 2015.
Many Century 21 agents will take donation boxes to auctions and open homes, display pink merchandise in their offices and host fundraising events in their local communities.
Some offices will also donate money from successful real estate transactions during October.
State-based events such as charity golf days, auctions and special awards dinners will also be held as part of the campaign.
Chairman Charles Tarbey said Century 21 wanted to play a small part in raising awareness and funds for the campaign.
“Our network’s efforts last year garnered global attention and I was extremely proud of the way our people rallied behind the cause in their local communities,” he said.
“This year we even have an agent who has changed the colour of his car to pink. It will be exciting to see what other initiatives are planned.”
The Pink Ribbon campaign supports women affected by breast and gynaecological cancers, and raises funds for cancer research, prevention programs and support services.
[Related: Century 21 records surge in overseas buyer interest]
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